Nokia launched an Urban beach in Madrid's Plaza Luna! The beach is attracting a huge number of visitors. It has a capacity of 400 people, with a srufing machine, a small pool, a stage for live concerts and most importantly, a lot of sand!
They even got a lot of media coverage. This is exactly what guerrilla marketing is about, creating a spectacle at an affordable price, to increase awareness of your brand, product etc. through the media's coverage!
Enjoy the pictures, and if you are in Madrid, hit the urban beach!