Louis Vuitton in Shanghai

Hello all,

It has been a while since I wrote, been really busy and tied up with the Masters. I am happy to say that I am now a Google employee and will start work very soon in the EU HQ in Dublin, Ireland. I will be working with the Adwords team for the MENA region, exciting stuff!!!

As promised earlier, marketing in China. This one really caught my eye, as it did for everyone else that saw it! A fellow blogger even wrote about it:

http://eleenang.blogspot.com/2009/04/over-rated-hype-on-louis-vuitton-bags.html

What are the implications of such a marketing strategy:

1. Free media coverage: performing this kind of advertising is affordable, and gives LV huge media coverage for literally peanuts.
2. Brand Awareness: Even though they are well known, a little more brand awareness is not harmful
3. Competitve edge: what were other luxury brands doing? not much, they had their respective stores, but this one really stood out!
4. simply remarkable: Just staring at the huge bag was a stunning sight!

Enjoy!