It has been a while since I wrote, been really busy and tied up with the Masters. I am happy to say that I am now a
As promised earlier, marketing in China. This one really caught my eye, as it did for everyone else that saw it! A fellow blogger even wrote about it:
What are the implications of such a marketing strategy:
- Free media coverage: performing this kind of advertising is affordable, and gives LV huge media coverage for literally peanuts.
- Brand Awareness: Even though they are well known, a little more brand awareness is not harmful
- Competitve edge: what were other luxury brands doing? not much, they had their respective stores, but this one really stood out!
- simply remarkable: Just staring at the huge bag was a stunning sight!